An “ambitious but realistic” national tourism strategy 2021-2025 launched in Jordan

The Ministry of Tourism and Antiquities on Tuesday launched the National Tourism Strategy for the years 2021-2025.

The strategy is in line with the government’s economic priorities agenda, which included the tourism sector, according to the ministry.

According to Fayez, the Cabinet recently approved the National Tourism Strategy 2021-2025.

“The strategy aims to exceed the tourism figures recorded in 2019 over the next few years,” he said at the launch event.

Fayez noted that the strategy focuses on five main aspects: tourism product development, human resources, marketing, management and heritage protection.

“We aim to double the number of tourists as well as tourism revenues by 2025,” Fayez added, noting that this strategy is a continuation of previous strategies and is in line with the Sustainable Development Goals.

“We see this as a golden opportunity for the tourism sector to achieve better figures in the years to come. These are ambitious figures, but realistic and applicable,” the Minister continued.

About 5.3 million tourists visited the Kingdom in 2019, and tourism revenue amounted to JD 4.1 billion, Fayez said.

The minister said the Kingdom’s tourism revenue recorded an increase in the first 11 months of 2021, reaching JD1.692 billion, from JD1 billion in 2020, citing data from the Central Bank of Jordan.

“The first two months of 2020 before the COVID-19 crisis and airport closures, revenue and tourism figures were already much better than 2019, until mid-March,” he said. he adds.

Fayez mentioned that the total number of tourists coming to the Kingdom in 2021 exceeded 2.1 million, while the number of overnight tourists reached 1.8 million.

The strategy will mainly aim to increase the number of tourists to what it was in 2019 by 2025, to increase total revenues as in 2019 by 2024 and to increase direct employment in tourism to exceed the figures of 2019 by 2023, Fayez noted.

According to the Minister, transit tourism has a positive impact on the sector and its supporting sectors, such as restaurants and transport.

“In four months, we had 200,000 visitors to Jordan for 14 days, which had a significant impact,” he said.

“The ministry seeks to create comprehensive economic growth through real and sustainable tourism products and experiences, in addition to taking all measures to recover the tourism sector from the impact of the pandemic,” Fayez noted.

The minister pointed out that the tourism sector was the first sector to vaccinate 90% of its staff.

“The development of the strategy aims to enable the tourism sector to overcome the damage resulting from the pandemic, which has been represented in four stages: response, recovery, restart and reforms,” Fayez said.

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