Carlos Chan of Liwayway Group is MAP Man of the Year 2021

“Snack King” Carlos Chan, Chairman of Liwayway Group, is the 2021 Man of the Year for the Management Association of the Philippines. MAP PHOTO

Ambassador Carlos Chan, chairman of Liwayway Group, maker of the famous Oishi snack brand, has been named the recipient of the “MAP Management Man of the Year 2021” award, according to the Management Association of the Philippines (MAP).

Chan was chosen for his business acumen and managerial skills in transforming a local cornstarch repackaging company into an international snack manufacturing company, MAP recently said in a statement. Chan was chosen to be an example of Filipino entrepreneurship that is globally competitive; and for demonstrating patriotism and helping to enhance the country’s image by proudly wearing the Philippine flag in all of its overseas business operations.

Chan’s leadership role in Liwayway Group’s significant contributions to national development through technology improvements, product development, vocational training, job creation and income generation has also been recognized by MAP, just as his contribution to the formation of national values ​​and the inspiration of others through his exceptional achievements obtained from humble beginnings through hard work, perseverance and discipline; and for setting an example for Filipino managers with his track record of integrity, entrepreneurial excellence, managerial competence and professional leadership in his managerial career in the private and public sectors.

Among the famous snack products of the Liwayway group is Oishi. Thanks to Chan’s unlimited business foresight, working closely with his children, Oishi has become one of the area’s most sought-after snacks.

Besides the Philippines with 5 factories, Oishi has established manufacturing factories in several countries including Shanghai China (15 factories), Vietnam, Myanmar, Thailand, Indonesia, India, Cambodia and South Africa.

“The” MAP Manager of the Year “is an award that MAP bestows on people working in business or government, whether or not they are members of MAP, who have distinguished themselves in an undisputed manner. in the practice of management and have made valuable contributions to the progress of the country and in the overhaul of national values, ”he explained.

The award, MAP pointed out, is given to extraordinary individuals who have a track record of performance and distinction as leaders and managers of organizations, and who are exemplary role models who should be followed by their colleagues and young leaders and managers.

The prize is awarded after a long and rigorous selection process. It was noted that in the award’s five decades of history, the title of “MAP Manager of the Year” has only been awarded 45 times.

“Criteria for the award include integrity, leadership and management qualities; contribution to nation building and value formation; effective management within the confines of the highest standards of practice. business and management, among others, “he said.

Chan started Liwayway in 1993 in China, where he leased a state-owned factory and sent his sons to run operations.

Oishi, founded in 1946 as Liwayway, was originally a family business of corn starch (Tagalog: gawgaw) and coffee repackaging. The name of the company, “Liwayway”, which means “dawn” in Tagalog, was chosen to reflect the optimism of the Philippines in the aftermath of World War II. In 1966, in addition to the distribution of starch, the company also distributed basic products, coffee and confectionery. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966.

The brothers Carlos and Manuel Chan, at the time, were behind the company. Their brother Ben is the founder of Bench, a Filipino clothing brand. As Chinese Filipinos, the parents of the Chan brothers are immigrants to the Philippines from Jinjiang County, Quanzhou, Fujian Province, China.

The company started distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company claims to have used technology from Japan to make the products.

Carlos Chan began prospecting for Oishi’s expansion in China in 1984, following the liberalization of the Chinese economy under Deng Xiaoping from 1978. Liwayway became Oishi Shanghaojia, adding “Shanghaojia” to Oishi which literally means “high end and high quality” in Chinese. It has formed a joint venture with two Chinese state-owned enterprises and opened its first overseas manufacturing plant in Pudong, Shanghai. The company’s China division is headquartered in Qingpu District, Shanghai. To improve distribution in China, the company has established a network of factories there. Oishi also established a presence in Vietnam in 1997 and Myanmar in 1999. In 2006 factories were opened in Indonesia and Thailand. Interlink Direct Ltd. imports Oishi products from China to the UK.

In January 2019, Chan was reappointed as special envoy to China by Philippine President Rodrigo Duterte to improve relations with Beijing.

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