Iran to implement national tourism strategies co-developed with ITC

TEHRAN – Iran is ready to put into practice the main national tourism strategies that it has co-developed in close collaboration with the International Trade Center.

Iran is ready to re-implement new strategies it has jointly developed with the help of the International Trade Center in the fields of social, historical, cultural, health and wildlife tourism, ILNA said on Sunday quoting a responsible for tourism.

In this regard, Marie-Claude Frauenrath, ITC’s Senior Trade Promotion Officer, has been appointed to lead the project as Head of Administration, Zahed Shafiei added.

Iranian experts and the International Trade Center launched the joint project in 2019 as a top priority for export development.

Improve competitiveness [as an export sector]creating added value and developing new markets and ways to maximize the local economy are among the goals the project is to achieve in close collaboration with private investors and local communities, according to Iran’s Ministry of Cultural Heritage, Tourism and Crafts.

Experts say an effective National Tourism Export Strategy (NTES) empowers policymakers, tourism and investment support institutions, and businesses to make choices about key decision points and priorities. This, in turn, ensures that countries can optimize the conditions for long-term tourism sustainability and improved economic and social benefits.

Experts believe that tourism is a business. It involves the buying and selling of services and goods, with compensation paid by a buyer (the visitor) to a seller. Tourism is a source of foreign exchange earnings. It stimulates the domestic production of the country.

Since the UNWTO General Assembly in Colombia in September 2015, ITC and UNWTO have entered into a formal strategic partnership to draw on the resources and expertise of both organizations and to share their views in the process of rethinking a joint approach to Aid for Trade (APT) in tourism.

The partnership also aims to have a more integrated and innovative approach to tourism development for inclusive growth, leading to the achievement of all dimensions of sustainable development for developed countries.

Established in 1964, the International Trade Center is the joint agency of the World Trade Organization and the United Nations. It is a development agency entirely dedicated to supporting the internationalization of small and medium-sized enterprises (SMEs).

The Islamic Republic plans to take advantage of its many tourist sites such as bazaars, museums, mosques, bridges, public baths, madrasas, mausoleums, churches, towers and mansions, of which 26 are inscribed on the UNESCO World Heritage List. Under the Tourism Vision 2025 plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.


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