Japan’s National Tourism Organization (JNTO) has opened office in Dubai

Japan’s National Tourism Organization (JNTO) will open an office in Dubai ahead of the 50th anniversary of the establishment of diplomatic relations between Japan and the United Arab Emirates.

the National Tourism Organization of Japan (JNTO) opened its Dubai office on November 1, 2021, its first overseas office in the Middle East.

“2022 is an important year for us, being the 50th anniversary of the establishment of diplomatic relations between Japan and the United Arab Emirates. By opening the JNTO office in Dubai now, we aim to contribute to the development of tourism exchanges between Japan, the United Arab Emirates and the GCC at large ”, said Mrs. Tomoko kikuchi, executive director of the JNTO office in Dubai.

By 2030, Japan aims to attract 60 million visitors with an annual consumption of 15 trillion JPY. The Middle East is a priority market for the organization and a key target in achieving this goal, with the opening of JNTO’s office in Dubai playing a major role in efforts to attract more visitors to the region.

Interest in Japan in the UAE is high this year, with two Emirati athletes winning three Tokyo 2020 Paralympic Games medals. New Japanese restaurants continue to open across the city and traditional Japanese culture attracts many. more and more attention, the first Emirati ikebana teacher receiving certification.

“At the Arabian Travel Market Hybrid event held in May of this year, I was happy to hear from many travel agencies that they were eager to resume their trips to Japan” Kikuchi said.

In 2019, Japan registered a record number of visitors from GCC countries with 28,222 visitors, an increase of 28.4% from the previous year and the figure has doubled in the past five years. According to a survey conducted by JNTO in six GCC countries from May to June 2021, around 30% of those polled said they would like to visit Japan in the future. Shopping, relaxing at resorts and hotels, and enjoying the abundant nature have been ranked among the good reasons to travel to Japan.

Conversely, nearly 40% of those surveyed responded that “I don’t know much about Japan”, which represents an opportunity for the JNTO office in Dubai to broaden awareness of the destination’s many attractions, further increasing l interest in traveling to Japan and increasing the number of visitors to the GCC in the future.

The Japan pavilion at Expo 2020 Dubai was one of the highlights of the event, its architecture being a three-dimensional expression of Japanese origami combining traditional arabesque and Japanese asanoha patterns, as well as a cooling system. natural incorporating Arabic and Japanese techniques. In light of the fact that EXPO 2025 OSAKA, KANSAI, JAPAN will be held in Japan, Kikuchi adds: “JNTO will organize an event at Expo to promote tourism in the country in collaboration with the Japan pavilion as well as the authorities. of Osaka Prefecture and Osaka City. We would also like visitors to the Japan pavilion at Expo 2020 Dubai to learn more about the charm of Japan.

JNTO Dubai office is located in Shangri-La Hotel Office # 806 located on Sheikh Zayed Road in Dubai and open 8:30 am to 5:00 pm, Sunday through Thursday.

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