Japan’s National Tourism Organization Launches New Insider’s Guide to Japan

TOKYO – (COMMERCIAL THREAD) – The Japan National Tourism Organization (JNTO) is launching a new Insider’s Guide to Japan, celebrating the country’s many traditions, innovations, natural wonders and adventures.

2021 is a pivotal year for Japan, as Tokyo prepares to host the postponed Tokyo 2020 Olympics and Paralympics, and the country is expected to be one of the top travel destinations.

The Japanese word for clean also means beautiful: a notion deeply rooted in the national psyche that permeates all aspects of daily life. Japan is a land of temples and shrines, inspiring landscapes, healthy eating and the centuries-old tradition of onsen. For those desperate to travel, Japan offers the perfect balance of adventure, freedom, solitude and intrigue: an opportunity to finally tick this destination off the bucket list, at ease knowing that Japan has gone to- beyond in terms of due diligence for visitor safety.

JNTO will launch a series of newsletters starting this April to serve as an insider’s guide to Japan’s many traditions and innovations. Considering the volume of attractions across the country, JNTO categorizes Japan’s travel offerings into seven passions: food, the outdoors, relaxation, nature, tradition, art and cities. JNTO has launched “Experiences in Japan”, a website that features activities based on these seven passions. See here for more information: https://business.jnto.go.jp/news/pdf/jnto_press_release_210414.pdf

While preparing for the resumption of inbound travel, JNTO is also taking a number of COVID-19 measures to provide peace of mind for visitors. These initiatives include multilingual infographics on the country’s COVID-19 precautions as well as emergency information. See here for more information: https://www.japan.travel/fr/2020-TYO-covid-19

Seino Satoshi, President of the National Tourism Organization of Japan, said:

Tokyo 2020 will start from July 23 of this year. Taking place ten years after the great earthquake in eastern Japan, the torch relay will show the world the nation’s recovery.

The COVID-19 pandemic made travel to Japan impossible and, unfortunately, it was decided to hold the games without foreign spectators. However, I firmly believe that humanity will overcome this crisis and tourism will resume.

Japan is often associated with big cities, Mount Fuji, cherry blossoms, ninjas, and animes. However, Japan has a varied topography, with forests occupying around 70% of its land.

Over the past five years, Japan has emerged as one of the world’s top travel destinations, with more than 30 million annual visitors before the pandemic. Throughout this campaign we will be showcasing the many undiscovered charms of Japan that are not yet known to the world.

While we will miss you this summer, we promise that our time apart will make travel experiences even more exciting when cross-border travel resumes. We look forward to seeing you in Japan.

Please visit the JNTO website for the full press release.


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