Matlock Farm Park’s George Finlay shortlisted for National Tourism Award – Destination Chesterfield

Through Josh Marais

George Finlay of Matlock Farm Park celebrates after being announced as one of ten finalists in the running for the title of VisitEngland’s 2022 Tourism Superstar.

Organized by national tourist board VisitEngland and supported by The Mirror, the Tourism Superstar competition recognizes the dedication and passion of those working in the tourism industry.

The competition invites members of the public to go to to view a short film created for each of the ten finalists and then vote for their favourite.

Marketing Peak District & Derbyshire, the region’s official destination management organisation, is now leading the campaign to encourage votes for George using the social media hashtag #VOTEGEORGE.

At just 22, George goes above and beyond his role at one of Derbyshire’s top visitor attractions to ensure visitors have incredible and unforgettable experiences.

As Farm Supervisor at Matlock Farm Park, George’s responsibilities include running daily animal-focused activities for the public – such as meerkat talks and wallaby encounters – keeping an eye on the health and animal welfare and engaging with visitors in the park.

George is particularly passionate about sharing his love for animals with young audiences and he has been nominated to be VisitEngland’s 2022 Tourism Superstar due to the enthusiasm, passion, knowledge and dedication he brings to his role – attributes that earn him regular praise on TripAdvisor from visitors. from all over the UK.

As well as highlighting those who are going the extra mile for tourists in the UK, this year’s Tourism Superstar competition also recognizes the efforts made by industry teams in the face of the Covid-19 pandemic.

In 2020, during the first Covid-19 lockdown when tourist businesses were closed to the public, George was inspired to create behind-the-scenes social media videos and a YouTube series to bring the farm park to visitors in one click. button.

Matlock Farm Park TV has since reached thousands of views online, giving visitors the chance to go behind the scenes with entertaining and educational episodes that encourage youngsters to love animals.

George Finlay, Agricultural Supervisor at Matlock Farm Park, said: “I am absolutely delighted to represent the Peak District and Derbyshire in the National Final and to be nominated as a Tourism Superstar is an incredible honour.

“I feel incredibly lucky to be working in a job where I can share my passion for animals with visitors of all ages from the UK and Europe, helping them have meaningful experiences.

“Our incredible destination has so much to offer visitors, and at least I hope to shine the spotlight on the Peak District and Derbyshire and all it has to offer.”

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “With his knowledge, enthusiasm and dedication to providing visitors of all ages with a great experience, George is a fantastic ambassador for the tourism industry in the Peak District and the Derbyshire, and we are absolutely delighted to see him reach the final.

“This award recognizes people on the ground whose continued vision and dedication ensure visitors have a great experience and we encourage local residents, businesses and visitors to support it by using #VOTEGEORGE.”

Watch George Finlay’s nomination video at

Vote for George Finlay in the VisitEngland Tourism Superstar competition at

Voting closes on March 22, 2022 and the winning tourism superstar will be announced on March 26, 2022 at the end of English Tourism Week 2022 (March 18-27).

Follow the campaign’s progress on Facebook and Instagram at @visitpeakdistrict and on Twitter at @vpdd – and use the social media hashtag #VOTEGEORGE.

Matlock Farm Park and Marketing Peak District and Derbyshire support the town’s marketing and economic growth through Chesterfield Champions, a network of over 200 organizations across Chesterfield and North Derbyshire.

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