MoT to soon transfer National Tourist Board proposal to Cabinet, Hospitality News, ET HospitalityWorld

Tourism Secretary Arvind Singh said the National Tourism Policy will be ready soon and comments from relevant government departments are expected within the next two weeks.

The Ministry of Tourism, Government of India will soon submit the proposal for a National Tourism Board (NTB) to the Cabinet. Conceived as a nodal apex body for marketing and promoting India in overseas markets, the National Tourism Board will be a body funded by the Government of India.

Informing this on the sidelines of a hotel and tourism industry conclave organized by the Services Export Promotion Council (SEPC), Arvind Singh, Secretary – Tourism, Government of India, said that the institutional framework of the ‘Tourism Board is designed by studying the best practices of similar businesses set up in other countries like Singapore, Japan, Korea, etc.

“Since it will be a state-funded board, the CEO will come from the government. It will also bring together industry experts. The council’s primary mandate will be to liaise with overseas missions for the promotion and marketing of India as a tourist destination,” Singh said.

On the long-awaited National Tourism Policy, the tourism secretary said the policy is in the final stages of consultations and should be ready soon. He said the policy has been subject to comments from different Indian government ministries and the same is expected in the next two weeks.

Singh said consultations at different levels have taken place on the draft policy over the past two years and have studied global best practices. He said the tourism policy will place Indian tourism on 5 missions and 8 strategic pillars. The five missions include the National Green Tourism Mission, the National Digital Tourism Mission, the National Skills Mission, the National Destination Management Organization Mission, and the National Tourism MSME Mission.

The resulting national tourism policy objective is to make India a 365-day destination.

Singh also talked about the opportunities for the country to showcase its destinations with India assuming the G20 Presidency in December this year. About 215 events and conferences will be held in 50 destinations under various industry streams between December 2022 and September 2023. There are also many summit conferences.

The conclave organized by the SEPC discussed various ways to promote and market India in the global market as a tourist destination so that India can use tourism as a tool to improve its foreign exchange earnings. Considering the importance of Indian Missions Abroad in promoting tourism, Ambassadors from Indian Missions in Mauritius, Spain, Peru, Uzbekistan, Singapore and Brazil attended the session virtually.

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