National Tourism Day 2022: Learn about the history, theme and significance of the day

Our country boasts of exquisite mountain peaks, dense green forests, rich cultural heritage and even soothing beaches with sparkling sand, which make India one of the most popular places to plan a trip. To celebrate this scenic diversity, promote travel and its impact on the economy, national tourism day is celebrated on January 25 every year.

This year, according to the Ministry of Tourism, the theme is – “Rural and Community Tourism”, to focus on rural tourism. It will be observed under the aegis of ‘Azadi ka Amrit Mahotsav‘, which is an initiative of the Government of India to celebrate and commemorate 75 years of progressive India and the glorious history of its people, culture and achievements.

While each state will observe the day in its own way with various events and competitions, the central government will organize a program at Telangana’s Pochampally, which has been selected by the United Nations World Tourism Organization (UNWTO) as one of the best tourist villages.

Pochampally in Nalgonda district is dubbed the silk town of India for the exquisite Ikat sarees. The unique style — Pochompally ikat — received a geographical indicator (GI status) in 2004.

To celebrate National Tourism Day, the Ministry of Tourism (MOT) and MyGov organized an “Open Poster Design Competition” – themed “India as a Tourism Destination” – with the aim of showing the creativity of the masses while showcasing the varied and rich cultural heritage that India has to offer.

The Covid-19 pandemic has wreaked havoc on the tourism industry, which has suffered huge losses following repeated closures induced by rising cases. Various responders — hotels, guides and others — have struggled to stay afloat amid the pandemic. The industry looks to the coming year to revive its depleted state and welcome tourists once again.

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