National Tourism Week: Putting more emphasis on local and sustainable tourism

Published on: Friday, May 6, 2022

National Tourism Week is an annual day celebrating the entire tourism community in the United States. After a two-year long hiatus, countries around the world have started to reopen. Most countries emphasize local and sustainable travel experiences for travelers.

Sustainable Travel Research Report 2022

Booking.com also released its 2022 Sustainable Travel Research Report with insights gathered from over 30,000 travelers across 32 countries and territories, highlighting that the impact of their travels remains a priority, with 91% of Indian travelers saying want to travel more. sustainably over the next 12 months – a 76% increase over the company’s 2021 data.

With 94% of Indian travelers confirming that sustainable travel is important to them, 68% indicated that recent news on climate change has prompted them to make more sustainable travel choices. To this end, 64% of Indian travelers say that the sustainability efforts of accommodation and transport providers play an important role in their accommodation and transport decisions, respectively. In fact, 88% of Indian travelers say they would be more likely to choose sustainable accommodation, whether they are specifically looking for one or not.

Intensive sustainable flight test program

Etihad Airways, the national airline of the United Arab Emirates, has successfully completed the most intensive sustainable flight test program in the world, operating 42 flights over a five-day period to test operational efficiency, technology and procedures that will reduce carbon emissions.

The program, coinciding with Earth Day 2022, included 22 contrail prevention flights over three days.

Tony Douglas, Group Chief Executive, Etihad Aviation Group, said: “We believe this is the most intensive sustainability flight test program ever conducted, the results of which will help reduce carbon emissions and the environmental impact of aviation as lessons are implemented into the standard. airline operations across the industry.

“Some of the technologies and operational efficiencies we tested can be implemented today and we are in the process of incorporating these innovations into standard operating procedures, which we hope to see replicated across the industry. while some technologies are still in their infancy. and we will continue to work with our partners to test and develop them for future use. However, there are a number of impactful solutions that are out of the box but require an industry and regulatory response to become practical the industry must rise to the challenge.

Etihad highlights Sustainable Aviation Fuels (SAF), which are currently more than six times more expensive than conventional aviation fuels and incredibly difficult to the point of being unobtainable, recognizing that SAF and low carbon aviation (LCAF) are necessary for the energy transition of aviation.

“This challenge requires policy changes from governments, continued R&D, supply chain improvements and refining improvements,” Douglas said.

Approach of the Pacific Asia Travel Association (PATA)

The Pacific Asia Travel Association (PATA) is set to hold the PATA Destination Marketing Forum 2022 (PDMF 2022) at the International Convention Center (ICC) in Songkhla, Thailand from August 2-4.

The event, under the theme “Rebuilding Sustainably through Cultural Heritage and Community Tourism”, is generously organized by the Thailand Convention & Exhibition Bureau (TCEB), Tourism Authority of Thailand (TAT), Songkhla Convention and Exhibition Bureau ( SCEB) and Designated Areas for Sustainable Tourism Administration (DASTA) with the support of Songkhla City.

“At this year’s PATA Destination Marketing Forum, we are ready to celebrate the start of a strong tourism recovery in Asia-Pacific. Our experiential conference program highlights best practices in destination marketing and management in the post-pandemic recovery world. We are here to support a sustainable recovery for the region,” said Liz Ortiguera, CEO of PATA. “All of us at PATA are excited to host our next destination event and show that Thailand is open to international MICE events such as ours. We all look forward to welcoming you to Songkhla, Thailand.”

Mr. Chiruit Isarangkun Na Ayuthaya, Chairman of TCEB, said, “TCEB is proud and delighted to promote and co-host the PATA Destination Marketing Forum 2022, Songkhla in Thailand. The event, which will serve as a driving force for international MICE events in Thailand, helps to implement the government’s policy of stimulating and developing the regional economy. Songkhla is one of Thailand’s leading MICE cities, with strong potential and drive to host international conventions at world-class standards. The city has already established a solid track record by hosting many high profile MICE events. »

“The event will go a long way in raising the visibility and awareness of Songkhla and other regional MICE towns as international MICE destinations. At TCEB, we are committed to supporting responsible, low-impact and sustainable growth in the MICE sector, leveraging MICE events to benefit local communities, and driving inclusive economic growth across the country,” he said. added.

Mr. Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), TAT, said: “A historic city with a rich cultural heritage, Songkhla is also blessed with beautiful beaches, enchanting waterfalls and a lake. Moreover, Songkhla exudes the dynamic character of a vibrant commercial and knowledge hub with unique local architecture and exemplary cuisine. We look forward to welcoming all PATA delegates to Songkhla to immerse themselves in this remarkable destination.

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Tags: Travel news, Tourism, National Tourism Week

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