Qatar National Tourism Board Holds Town Hall with Tour Guides

Doha: The Qatar National Tourism Council (QNTC) Service Excellence Team held a virtual Town Hall, attended by over 60 licensed tour guides.

During the meeting, QNTC unveiled the objectives of its “Service Excellence” program, which aims to strengthen Qatar’s position as a world leader in providing first-class hospitality services. By increasing visitor satisfaction at all touchpoints, the program helps make Qatar a more attractive tourist destination.

The meeting touched on a variety of topics, including the development of a new and improved tour guide training program, set to launch later this year, and illustrates QNTC’s commitment to upskilling frontline tourism workers. from Qatar. In addition, regular tour guide roundtables with QNTC have been established to drive engagement, improve collaboration, and ensure the availability of tour guides that match the language requirements of tourists.

Qatar National Tourism Board COO Berthold Trenkel said, “As the primary representative of the destination, tour guides are one of the main pillars of our service excellence program. Their knowledge and ability to tell effective stories are key to improving the tourism offer.

“They are key to reaffirming Qatar’s position as a destination offering unforgettable experiences. We look forward to a more sustained dialogue with tour guides to help them provide the best quality service to national and international audiences.

Qatar is home to more than 100 QNTC licensed tour guides, 25% of these tour guides have already spent more than 3 years in Qatar, know the local customs and know the various tourist attractions in the country. QNTC’s Service Excellence Program aims to collaborate with stakeholders to improve customer-facing experiences at every touchpoint in the destination.

The program was launched with a collaboration with Mowasalat (Karwa) to train their drivers.

The training of tour guides marks the second phase and the program will continue to be rolled out across all sectors, training staff in customer service and improving their knowledge of the destination’s offerings.

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