Severn Valley Railway is a finalist for the National Tourism Award

The Severn Valley Railway has been named a finalist in the National Tourism Industry Excellence Awards.

The Severn Valley Railway at Bridgnorth

Following a rigorous evaluation process by hand-picked tourism industry experts, VisitEngland has selected SVR as one of three finalists in its new Resilience and Innovation category.

Helen Smith, Chief Executive of SVR, said:

“This is an outstanding achievement for the Severn Valley Railway and recognition of the hard work and incredible talents of our volunteers and paid staff.

“Surviving the devastating effects of the Covid pandemic took incredible strength, courageous decisions and many changes to the way we work. For example, our most recent innovation was to paint an SVR-based locomotive purple, to commemorate the Queen’s Platinum Jubilee.

“Resilience and innovation have truly been our watchwords, and we are delighted that VisitEngland has recognized our achievements by choosing us as finalists.”

The SVR won a regional award for resilience and innovation from Visit Worcestershire in March this year and as a result was featured for the national VisitEngland awards along with hundreds of other businesses across the country.

The Visit Worcestershire judges were impressed with the improvements SVR has made to its virtual experience, digital PR, collaborations, wider tourism support and business diversification, calling the organization “an inspiration to others “. They also highlighted the railroad’s apprenticeship program.

VisitEngland chief executive Patricia Yates said:

“These awards celebrate businesses and individuals in tourism across England who have demonstrated excellence over the past year and it is fantastic to see such an outstanding list of finalists.

“The impressive list reflects the breadth of innovation, quality and experiences in the tourism industry in England and I congratulate all finalists and wish them the best of luck.

“Millions of jobs and local economies depend on tourism and this year’s awards are also a timely opportunity to recognize the determination and dedication of tourism businesses as they rebuild and continue to champion best practice and sustainability. ‘customer service excellence, providing visitors with a stand-out experience.’

The awards ceremony will take place at the Library of Birmingham on 8e June.

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