The national tourism policy a boost

KOTA KINABALU: The National Tourism Policy (DPN) 2020-2030 should be a driving force for the development of rural tourism, especially in Sabah, said the president of the association Mesilou Atamis Homestay, Azizul Julirin.

Azizul said that by improving the cultural, artistic, heritage, recreational and other ecotourism products available in the countryside, rural tourism would be profitable for the people of the region and this would subsequently contribute to the economic growth of the state. .

“The launch of the policy is timely.

“Rural tourism operators, especially in Sabah, have been severely affected by the Covid-19 pandemic and they need clearer guidance to motivate them to promote and revive domestic tourism in particular,” Azizul said. who has been actively involved in the rural tourism industry.

Prime Minister Tan Sri Muhyiddin Yassin, at the DPN Online launch on December 23, said the policy is aimed at ensuring the continuity of the country’s tourism industry and making Malaysia the world’s favorite tourist destination. once again.

He said this would be achieved by enhancing competitiveness, encouraging the development of the sustainable and inclusive tourism sector as well as planning for future disasters.

He clarified that the policy will be implemented through six main strategic axes, including the transformation of governance, the creation of an inclusive tourism investment zone and the intensification of digitization in the tourism sector.

In addition, the main thrusts are to enrich the experience and satisfaction of tourists, strengthen the commitment to sustainable tourism and increase the capacity of human capital in all tourism sub-sectors.

Coalition of Sabah Rural Tourism Association chairman Walter Kandayon said the main thrusts outlined in the policy, especially on increasing the capacity of human capital, were appropriate as there was a need to produce more highly skilled workers. in the area.

Walter said courses in tourism such as hospitality, financial management, marketing and promotion are very necessary, especially in Sabah to achieve the goals.

In a related development, Walter said the quality of infrastructure such as road networks and the internet in rural Sabah needs to be improved as most of the state’s “hidden gems” destinations are there.

He added that the state’s forest areas could be used as research tourism products and attract more researchers to Sabah. – Bernama

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