Tornos news | Launch of the first national tourism satellite account in Zimbabwe by UNWTO

UNWTO has partnered with Zimbabwe’s Ministry of Environment, Climate, Tourism and Hospitality (MECTHI) to launch the country’s first National Tourism Satellite Account (TSA) today.

The account shows the size and importance of the tourism sector to the Zimbabwean economy, based on the latest pre-COVID-19 data available and data collected before the official transition of the national currency from the US dollar to the Zimbabwean dollar. . The TSA revealed that tourism accounted for 4.25% of the national Gross Domestic Product (GDP) with a value of USD 1.03 billion in 2018. In 2019, the sector accounted for 6.3% of GDP with a value of 1. 23 billion USD. At the same time, the data also shows that tourism accounted for 1.56% of national employment levels in 2018, with around 100,000 jobs supported and created.

The TSA was produced under the Zimbabwe Destination Development Programme, a technical assistance program supported by the International Finance Corporation (IFC). In addition to recording the number of tourists visiting the country, the initiative also provides monetary and non-monetary tourism data related to demand and supply and measures the value of spending on goods and services across all types of tourism. as well as the value of tourism. – industries in the sector producing goods and/or services. It will be used to quantify the contribution of tourism to national GDP and employment rates.

Data for the restart and resumption of tourism
Tourism in Zimbabwe has been significantly impacted by the pandemic, with the introduction of travel restrictions and lower tourist demand leading to a massive drop in visitor numbers. The loss for the national economy is estimated at 690 million dollars. According to IFC Country Director, Adamou Labara, “These empirical findings highlight the opportunity for policymakers in Zimbabwe to support the recovery of the tourism sector by stimulating traveler demand and responsibly reducing barriers. at the entrance”.

By filling information gaps and supporting a data-driven approach to policy-making and investment decisions, the TSA is expected to prove particularly relevant to the tourism sector in Zimbabwe, as it works for sustainable recovery and growth after the effects of the pandemic. The development of CST is one of the key projects for the tourism sector under the National Development Strategy (NDS1 2021-2025).

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