Wego and the German national tourist board GCC join forces for the third consecutive year

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and the German National Tourism Board for the GCC sign a new partnership to entice travelers to visit the country post-COVID- 19.

German.local.culture. The campaign promotes Germany by focusing on four themes: “Flair, Craft, Taste and Green”. The campaign will be marketed to Wego’s large user base to attract more travelers from the MENA region.

Data from Wego shows that Germany is in the top 10 destinations for MENA travelers wishing to travel to Europe in 2022.

The campaign will be launched digitally via social media networks for wider reach to establish an authentic image of Germany as a sustainable travel destination. The country attracts tourists for its historic architecture, picturesque old towns, urban vitality, impressive industrial monuments, castles and palaces and unspoiled nature.

The theme “Flair” presents the architectural styles of German cities and places of cultural interest for tourists. The theme highlights small town regional roots with fascinating historical stories. GNTB, through the campaign, aims to rekindle the love of architecture among foreign tourists.

Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, said: “Following the success of the campaigns, we are partnering with the German National Tourist Board for the third consecutive year. We look forward to inviting even more travelers to this favorite European destination through this campaign. »

The campaign also focuses on enjoyable travel experiences, even in covid-19 circumstances. These experiences include Germany’s classical and world-famous opera houses, attracting around a third of opera performances worldwide. Famous opera houses boast historic concert halls, ornate stuccowork and lavish furnishings.

Yamina Sofo, Director of Sales and Marketing at the German National Tourist Board (GNTO GCC), said: “The GCC is our second largest foreign market with more than 130,000 overnight stays recorded in the first quarter of 2022. This represents a considerable increase of around 258% compared to the same period of 2021. Our.local.German.culture. aims to inspire travelers to explore Germany differently, immersing themselves in the country’s cultural delights. Summer travel is right around the corner, and we look forward to an influx of GCC visitors coming to enjoy the four elements of the campaign: Craft, Taste, Flair, and Green. »

Outletcity Metzingen, Europe’s largest outlet*, is a must-see for all types of travelers as it combines shopping with award-winning architecture and that metropolitan feeling in a stimulating neighborhood with mountains, palaces and a house in idyllic and romantic half-timbered -aesthetics. The city has more than 150 world famous brands and is the hometown of Hugo Boss with a long history in textiles. The buildings are loosely grouped with open spaces with fountains and gardens inviting visitors to linger and stroll. Here, travelers can expect to get up to 70% off** on fashion, accessories, beauty and home products. Outletcity Metzingen thus combines all the themes of the German.Local.Culture campaign.

Before the pandemic, Germany reported the arrival of around 39.56 million tourists. German.local.culture. The campaign focuses on rebounding the tourism sector and attracting more visitors.

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